Our media product will be distributed mainly on the internet, via social networking sites such as Facebook (which could be used advantageously like a tie-in as we use Facebook in our thriller), and video-sharing sites like YouTube and Vimeo. YouTube is a great medium to spread the word as everyone is familiar with it and is the most popular of video-sharing sites. Many student films such as ours are uploaded to YouTube, for example the following:
This is Memories by Radoslaw Sienski, a short student film that has been nominated for and won quite a few short film awards. At time of writing (6th April 2011) it has accumulated 41,123 YouTube hits since its date of upload in January 2010. It was first embedded on Facebook a few days after first being uploaded, so its first views would have probably originated from people sharing the video online with friends. This is similar to our thriller which we will be sharing online hoping to gain a wider audience.
|...uploaded to YouTube|
|...uploaded to Vimeo|
|...embedded in Blogger|
|...shared via Facebook|